Overwhelm is a real thing in online businesses. There is always more that could be done. More services to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more.

And one of the biggest contributors? Shiny object syndrome.

Every time you’re tempted to buy that new, must-have tool, or to test out a new marketing method, or even to switch business models entirely, you’re falling victim to this business killer. Remember to stay in your own lane.

Here’s the problem with shiny object syndrome: It prevents you from achieving success by shifting your focus away just when you’re about to hit the ground running. It’s true. I’ve seen it happen time and time again and it did for me when I started my business, I kept pivoting into new areas, new markets and ended up going back to my original ideas and plan

All that work and time… just wasted… although it has taught me how to avoid it going forward and here are my tips:

Set Clear Goals

The first step toward the clarity and focus you need to avoid shiny object syndrome is simply to know your goals. Where exactly are you going? Do you want to grow your business or just maintain it at your current rate? Earn a living from your blog? Design websites for offline businesses?

Regardless of your business model, if you don’t know your goal, you will always struggle with focus, and every new strategy and tool will pull you further away from your dreams. I recommend revisiting your goals weekly to ensure you are taking steps to achieve them.

Commit to a Plan

Before you implement a new marketing strategy, change business plans, or even purchase a new tool, ask yourself if you’re truly willing to give it a fair shot at success. Marketing strategies take time to show results, Business models can months/years to show a profit. Make sure you make a plan and stick to it, the more you keep changing your mind or chasing the new trend you are working away from your goals. Now I do need to say, there are some new trends that come up that are important to jump on and implement for your video (one being video usage in your content as a recent example) but don’t change your whole plan and be single-track minded just incorporate it.

Make a commitment to yourself and your business.

Put on Your Blinders

If all else fails, simply stop paying attention. Get off the mailing lists that endlessly promote the latest and greatest idea. Stop reading the blogs and visiting the Facebook groups that have constant ads for the latest course and guarantee of 6 figure months. Be confident in your plan and go with it.

Focus on what you know works, keep your goals in mind, and recommit to making your business as good as it can possibly be.


If you feel like you need some guidance and accountability to focus on the above get in touch to discuss my coaching packages:



07983 345 883

Harriet Scott